Headshot of Luis Eduardo Dejo

Luis Eduardo Dejo

Luis has become a hybrid professional between business and design. With a background in Business Administration (PUC Peru) and a 10 plus year career in marketing at different FMCG companies in Latin America, he attained a master’s degree in Design Methods at IIT Institute of Design and achieved a different perspective of business, users and … life.
After some projects in social innovation, design research and strategy in the US and India, he joined the Global UX Team at Telefonica Digital in Madrid as a design researcher and strategist, and is currently helping the team with the WHYs and the HOWs, while bridging business with design (and vice versa). Luis is curious about people and passionate about food, traveling and sharing stories.