He has accomplished what very few people in the world could ever dream of. From his ability to surf the biggest waves Jaws has to offer, to Stand Up Paddling at Mavericks, McNamara exemplifies what it means to be a Waterman. No other sports enthusiast challenges such a wide range of the supposedly impossible feats. McNamara is one of two people in the world to surf tsunami waves created by calving glaciers. And if that’s not enough, he holds the Guinness world record for surfing the largest wave ever in Nazaré, Portugal.
Talk – Beyond the Waves
Challenging the waves makes Mc Namara a marketing brand by himself. What are the strategies behind it and how can the personal life be affected by its marketing.